Public information campaigns using social media, radio, and outdoor advertising focused on distracted driving,seatbelt safety, speeding, and driving under the influence. The ALDOT implemented targeted marketing and media campaigns focused on High-Risk Driver Behavior. The ALDOT HSIP Program continued its implementation of the Section 130 Rail-Highway Crossing Safety Program and is currently undertaking a program to update all passive devices at each public crossing in the state. A Roadway Safety Assessment Manual, HSIP Management Manual, Alabama Roundabout Guide, Red Light Running Camera Criteria, and Speed Management Manual were also developed to aid in project development for infrastructure and operations. The HSIP program also launched the Roadway Departure Focus State Program which included an in-depth evaluation of roadway departure crashes and a set of roadway departure countermeasures such as the Horizontal Curve Resigning Program. Electronic ball bank equipment and training were provided to the ALDOT Regions/Districts/Counties to reduce roadway departure crashes. The projects have been more systemic in recent years and target more specific needs identified through data analysis such as Interstate Median Barrier, Shoulder Widening Program, Rumble Strips, and Horizontal Curve Safety Programs. HSIP Infrastructure projects are developed through safety and operational analysis using crash data statistics, crash patterns, and benefit-cost engineering analysis. HSIP projects have generally focused on (3) three areas: Infrastructure Countermeasures (construction/supportive programs), Driver Behavior (safety outreach campaigns and overtime enforcement efforts), and Traffic Safety Information Systems (crash data analysis). The human behavioral aspects of the SHSP incorporate ADECA’S Statewide Highway Safety Plan which addresses the safety program behavioral elements related to occupant restraint use, impaired driving, distracted driving, speed, young drivers, motorcycles, and pedestrians. ADECA is responsible for the implementation of the National Highway Traffic Safety Administration (NHTSA) programs. The SHSP was developed in conjunction with the Alabama Department of Economic and Communities Affairs (ADECA) and multiple agencies and organizations. The SHSP 3rd Edition has four key emphasis areas: High-Risk Behavior, Infrastructure and Operations, AtRisk Road Users, and Decision and Performance Improvement. Alabama had seen a steady decline in the number of fatalities and the fatality rate during this same period, but has recently seen an uptick in fatalities over the past couple of years. Fatal crashes had dropped significantly over the past decade from 2003 to 2012. Additionally, Alabama has adopted the goal of reducing fatalities by 50% within a 20-year time period. The current focus of Alabama’s SHSP is the “Toward Zero Deaths” initiative.
0 Comments
Leave a Reply. |